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Research papers

Realities of the European single car market

The paper provides a view of the real impact of the European Single Market on the car industry. It contrasts the political ambitions to achieve an open market with the divisions and differences that still exist in the environment for selling and...

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Author: Malcolm Harbour
June 15, 1992
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Citation

Harbour, M. (1992a, June 15). Realities of the European single car market. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/realities-of-the-european-single-car-market